How Your Local Handyman Business Can Get Its First 100 Customers
Starting a local handyman business is an exciting venture, but getting those first 100 customers can be challenging. Here’s a step-by-step guide to help you build a strong foundation and attract your first clients.
- Leverage Word of Mouth and Referrals
Word of mouth is one of the most powerful tools for a local business. Start by offering your services to friends, family, and neighbors. Provide exceptional service, and don’t hesitate to ask satisfied customers to refer you to others. Offering a small discount or a free service for referrals can incentivize them to spread the word.
- Establish a Professional Website
A professional website is essential for building credibility and attracting new customers. Your website should clearly outline the services you offer, include customer testimonials, and provide easy ways for potential clients to contact you. Ensure your site is mobile-friendly, as many customers will be searching for services on their phones.
- Utilize Social Media
Social media platforms like Facebook and Instagram can be incredibly effective for promoting your handyman services. Create profiles on these platforms, post regularly about the services you offer, share before-and-after photos of your work, and engage with your audience. You can also join local community groups where potential customers may be looking for handyman services.
- Claim Your Google My Business Profile
Claiming and optimizing your Google My Business (GMB) profile is crucial for getting found online. A GMB profile helps your business appear in local search results, making it easier for customers in your area to find you. Encourage satisfied customers to leave positive reviews on your GMB profile, as these reviews build trust and attract new clients.
- Network with Local Businesses
Partnering with local businesses, such as real estate agents or property managers, can lead to a steady stream of customers. These businesses often need reliable handyman services and can refer their clients to you.
- Offer Promotions and Discounts
Attracting your first customers might require offering special promotions or discounts. Consider running a limited-time offer for new customers to encourage them to try your services. Once they experience your high-quality work, they’re more likely to become repeat clients.
By combining these strategies—leveraging word of mouth, creating a professional website, utilizing social media, optimizing your Google My Business profile, networking with local businesses, and offering promotions—you can effectively build your customer base and secure your first 100 customers.